Discussion 4a APIs and Social Media

Hello everyone,

Application Programming Interface (API) is how different computer software connects and interacts with one another. They access different data within operating systems and send information back and forth. APIs are used by many different applications and we interact with them throughout the day. An example of how we use API can be from opening the weather app, or google maps, social media. These are all examples of us using API’s. When we open an application, we are telling the system to do something, it can be as simple as opening the weather app to check the weather. Social networking is another great example of how developers gather social data through API’s. This can be used by many businesses as the data can drive new innovations by the data that’s collected. Organizations that use API’s can gain additional insight into what consumers want and need, allowing them to create products to fit those wants and needs. Looking at API’s and the value they can build for an organization is immense. In today’s society new features are always something to rave about from an app you’ve been using for a while. API’s help developers integrate these new features into existing apps creating more content for consumers to enjoy.