Hello class,
Enterprise Resource Planning (ERP) is a software or a system that integrates functions while streamlines processes that manage the core of business. ERP is widely used in many industries across the world. For example, while working in the airline industry, I used ERP system to help finding reservations and make adjustments. My part was very small in comparison with other users such as upper management. Another example of ERP is TUportal. It allows students, teachers and staff communicate effectively to achieve common goals. These systems eliminated long lines at college registrar office. Moreover, communication can be prompt and easy to access. ERP lowered costs and improved the decision-making process in addition to data integrations. Almost all fields use ERP systems such as marketing, HR, finance and risk management and more.
On the other hand, Customer Relationship Management (CRM) is customer focused system. An example of CRM is Amazon.com. their system collect data, pick recommendation and support if customers encounter issues. The main purpose of CRM systems is to create a positive customer experience. Happy customers return to buy more and recommend products to their friends and families. Another example of CRM is Salesforce. In lab, we learned how to create email messaging and automate responses.
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Hi Amgad,
After learning about ERPs, I am so much more aware of them. I have used sites like OpenTable and Grubhub to order food for years, and I never thought about them borrowing data from restaurants to give customers access. This way, the restaurant does not have to copy the entire menu again. Also, I agree with your point that this convenience makes me return to these websites to purchase food again.