These are two different types of analytics that involve different types of summarizations. Descriptive and predictive analytics are two types of data analysis techniques both used by businesses to gain insights and make informed decisions. I know that most jobs require a certain amount of analytics in order to get the job done. Descriptive analytics is about analytics that are summarized and describe a mass collection of information. “It involves data aggregation and data mining techniques to summarize data and identify patterns and trends”(On hbs.edu). It uses either past or current data to predict future trends, behaviors, events, helping businesses to make informed decisions and plan for the future. That is why both are different. It is because descriptive analytics is based on info in the current moment, while predictive analytics is based on the future. Both types of analytics are important for businesses, as they provide insights that can help with strategic planning, resource allocation, and decision-making.
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