Descriptive and Predictive Analytics 3B

Predictive analytics is a basis of analytics which basically uses data and history to predict the next outcome. This is done through data searching, statistics searching and cloud learning. Descriptive analytics is an analytics basis which uses historical and ongoing data to identify different relationships and trends. Big data is separate from traditional data, this is because big data uses a distributed architecture while traditional data uses a centralized database architecture. Companies use big data because it helps to better their marketing campaigns while also improving their data bases within their customer service lines, increasing their profits and revenues etc. This helps to analyze a companies best customers. Big data also helps to keep track of products such as the materials and inventories being kept. Companies rely on big data to keep track of their intake and since it is a analysis technique, it becomes useful to a majority of businesses.