ERP vs CRM – 3a

Enterprise Resource Planning, or ERP, is a software or system that integrates important and vital aspects to a business. ERP help businesses to manage day-to-day processes and operations across finance, human resources, supply chain, and more. ERP systems can be beneficial as they integrate financial information into one system, unifying a business’s financial reporting. They also integrate order management making distribution much simpler and less error-prone all around. Some key features of ERP systems are real-time operations, a common database, and consistency. There are various types f ERP solutions that range from Tier 1 ERP to Government ERP solutions. Customer Relationship Management, or CRM, is a method for managing a company’s interaction with both current and potential customers while using past interaction data. CRM helps companies to understand their customer groups and respond quickly to the desires of their customers. CRM software is used to help understand customer needs better and how to meet those needs and enhance the company. In using CRM effectively, businesses can increase revenues by offering better customer service, helping staff close deals faster, and retaining customers while creating new ones. Both ERP and CRM are similar as they handle contracts and companies and details on orders. They are different however as CRM systems focus on the sales and support of organizations and do not do the actual work of producing and fulfilling orders as ERP users focus on the process and logistics of producing the widgets.

ERP: https://www.cio.com/article/272362/what-is-erp-key-features-of-top-enterprise-resource-planning-systems.html
CRM : https://www.cio.com/article/272365/customer-relationship-management-crm-definition-and-solutions.html
ERP vs CRM: https://www.cio.com/article/228400/crm-vs-erp-whats-the-difference-and-which-do-you-need.html