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Digital Systems

Department of Management Information Systems, Temple University

Digital Systems

MIS 2101.730 ■ Spring 2023 ■ Steven E. Sclarow, AIA
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Posts

How Important Are CRMs? Why Should Businesses Use Them?

Kayla Callaghan - February 9, 2023 1 Comment

CRM stands for customer relationship management, and it’s all about managing and keeping track of interactions with potential and current customers, with the intention of increasing profitability. CRMs can collect and store data that is used to help understand customers. Through doing our Max labs in Salesforce in this class, I believe we got a really good hands-on understanding of how important CRM actually is in the real world. While the labs weren’t real situations, they easily could have been. During the labs, we learned the importance of keeping track of the names, contact information, potential investment information, and much more of future and current customers. You can also use these systems to keep track of personal preferences, customer service issues, purchase habits, and browsing habits. There’s also an area to put notes on the customer, which can help you remember and distinguish between who is who. Therefore, CRMs are essential to businesses, especially those that are just starting up. It is a way to stay organized and on top of getting to know your different customers. Departments such as sales, marketing, human resources, and accounting can all benefit from utilizing CRMs. Personally, I am glad I learned how to use Salesforce in this class, as that is something that will be beneficial to know when entering the workforce. 

Image link: https://plumlogix.com/best-crm-for-growing-businesses/

Alan Turing

Julia Grugan - February 9, 2023 1 Comment

 Alan Turing and the Turing Test

Alan Turing was a British computer scientist, among other roles, who made great strides in the field of artificial intelligence in the 1930s, 40s, and 50s. He published “On Computable Numbers, with an Application to the Entscheidungsproblem,” which dealt with decision methods, and developed the Church-Turing thesis, essentially stating that all human computation can be achieved by the Turing machine, or a model of a machine which could perform computations on an infinitely long tape. For our purposes, this is interesting because it outlines the limits of human computation. This comes into play in the Turing Test, which then determines whether a computer can think like a human, or exhibit artificial intelligence, under certain conditions. This test consists of three terminals, one operated by a computer respondent, one operated by a human respondent, and one operated by a human questioner. The human questioner, after completing a set of questions on a specific topic, must decide which respondent is human and which is the computer. A computer has passed the test if they are indistinguishable from a human, demonstrating that the computer possesses artificial intelligence. While this test has fallen out of favor as computer science has advanced, this was an incredible advent when it was published in 1950. We can use this framework to conceptualize today’s technology, as one can describe Microsoft Excel as a Turing machine, or imagine that Chat GPT might pass a Turing Test.

Network Effects

Julia Grugan - February 9, 2023 2 Comments

Network Effects and Examples

I was instantly drawn to this question because finding a network effect, in the VC world, is classically regarded as the first step to finding a “unicorn,” or billion-dollar company. Network effects, speaking simply, is the effect of growing user bases generating value specifically because they are growing. Facebook is probably the most ubiquitous example of this effect. Facebook only became valuable because the number of members kept growing. New users were encouraged to join to access their friends on the website, but were no one on Facebook, no one would want to join. Therefore, as more friends joined, the value proposition was even stronger, because users could interact with growing numbers of people. This effect allowed Facebook to blossom into a social media giant. Many businesses seek to generate a network effect, but it is easiest to achieve in the software and tech space, in my opinion. For example, there are few opportunities for network effects in the consumer space. If I buy Pepsi, for example, your decision to buy Pepsi is not influenced. I have not generated more value to you from my purchase. Network effects allow exponential growth for a business, but, as illustrated above, are difficult to come by. Network effects generate value not only in terms of revenue and profit, but a stronger value proposition, which is the core of the exponential growth that they enable.

Descriptive vs. Predictive Analytics

Julia Grugan - February 9, 2023 1 Comment

Descriptive vs. Predictive Analytics

Generally, data analysis can be seen as the process of asking and answering complex questions to better understand data sets. This process can be useful in business, as it allows greater insights into the operations of the business, especially in analyzing trends and effectiveness of initiatives. Descriptive analytics, specifically, allows a business to see outcomes of events, and visualize trends in data. Descriptive analytics works well for the present or past time frame. One example from Google Analytics of descriptive analytics is data regarding the number of sessions per user on a website in a given month. Predictive analytics, on the other hand, refers to data which can be used to make predictions about what may happen in the future. Predictive analytics work in tandem with descriptive analytics, which form a basis for these predictions. One example of predictive analytics would be an inference of how many sessions per user a website might experience in the next month based on previous months’ data. As seen in the picture above, the four levels of analytics work together as they increase in complexity. While one could employ descriptive analytics without predictive analytics, the reverse would not be true.

Who uses CRMs?

Julia Grugan - February 9, 2023 1 Comment

Who uses CRMs?

One thing that makes Customer Relationship Management software, or a CRM, so ubiquitous, is precisely because of their wide range of applications. A CRM is an invaluable resource for any business, big or small, to help automate sales, marketing, billing, and customer outreach. CRMs help speed up tedious processes, thus generating efficiencies and aiding in company-wide growth. Specific core functions which might spend the most time with a CRM are those who work in sales and marketing, but the platforms are designed such that anyone from an intern to a C-level operator can check in and monitor company sales and growth. I could envision myself using such software in my future roles as a VC, reaching out to founders and LPs, tracking our communications, and visualizing where each of our interactions left off. For anyone using a CRM, one key advantage is to be able to visualize and synthesize large amounts of data, especially in communications, which are typically not clear-cut or easy to understand. Large firms that have many employees running outreach operations would benefit from the birds-eye view that CRMs can provide of marketing and sales operations, while small startups would appreciate the addition of efficiency and clarity that CRMs provide.

Importance of your digital identity!

Molly Lawrence - February 8, 2023 1 Comment

Your digital identity is a representation of yourself that is portrayed online. This information is readily available to the public with the use of online resources. Your digital Identity allows you to create a professional online reputation and that is why it is very important to make sure that what you post stays professional. Future employers or business partners have access to your digital identity and may take that as their first impression of you. You want this first impression to be taken seriously and looked at professionally. That is why you want to avoid sharing any sort of inappropriate content including photos and private information on any online platform that is connected to your name. You really only want to share what you believe positively adds to your digital identity. When it comes to managing your digital identity, you must keep updating/editing your profiles. While you are adding to your digital identity you want to keep in mind to stay consistent with the information you are adding. You have to make sure people know it is you and that you portray the same person across all online platforms. It is also very important to tune in to who your audience is or who you want your audience to be. I believe that the greatest impact one has to their digital identity is making sure they are setting a barrier between their personal life and their professional life and understanding what they feel benefits them from both categories. Growing up in a world with rapidly evolving technology meant we had to be careful with what we posted online as it does not ever fully disappear and could impact us later on. Many role models in my life did a great job of reminding me of that, that I needed to watch what I posted on the internet and also what was posted about me.  

An e-portfolio is the profile that comes up with any google search tied to your name. This platform states contact information, educational background along with your work history. These portfolios should include professional information about yourself and include a profile photoso that your photo can be placed to a name. Again, this platform is strictly to benefit you in the professional realm and allows other professionals to gain some information about you, without having to contact you directly. 

Blog Post week 3A

Ivan Uliganets - February 7, 2023 2 Comments

ERP, or enterprise resource planning, is a process used by companies to manage and integrate the important parts of their businesses, often via software to connect planning, purchasing inventory, sales, marketing, finance, human resources, and more. Many ERP software applications are important to companies because they help them implement resource planning by integrating all of the processes needed to run their companies with a single system. Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions. The goal is to improve customer service relationships and with CRM software you can keep track of customer service issues, find sales opportunities, and store contact information for customers and prospects all in one place. What is the purpose of ERP? ERP provides a host of services for companies trying to improve how efficiently they operate. Tracking and managing things such as production, cash flows, raw materials, payroll, and purchase orders. What are some of the issues with legacy systems? Data breaches, ransomware attacks, and cybersecurity problems Legacy Systems Make Security Worse. Legacy Systems Are Not Cost-Effective to Manage – support for older systems are typically much more costly because it takes a lot more time for developers to provide continuous maintenance and updates.
o CRM
• Undertakes sales, customer service and experience
• Emphasizes customer management, and interactions to improve marketing presence
• Typical users: sales and support employees
o ERP
• Focusses on the company’s internal processes and management
• Cover the entire business, manages all major activities, improves back-office functionalities
• Strives to reduce overhead and cut costs via automation
• Typical users: decision-makers

https://www.techtarget.com/searcherp/feature/CRM-vs-ERP-Understand-differences-and-CRM-choices

Legacy System Modernization Approaches: Practical Advice and Tips | ModLogix

Blog Post Week 2B

Ivan Uliganets - February 7, 2023 1 Comment

Our online personal data is the foundation of our identity in the digital age Your digital attributes are made up of all your personal information, including your name, address, date of birth, bank information, login information, and SSN. There is much less control when it comes to third parties handling the data you entrusted to them. Anything from your digital shopping cart to credit reporting organization they’re all storing/processing, and selling your data. Similarly, our online preferences consist of digital actions such as likes, comments, purchasing habits, and search history. They are stored and tracked to keep track of your online identity activities. Our ability to prove our identity in an online setting is done so through our digital identities. Management Information Systems and in its simplest form means the use of systems or technology to improve decision-making, with the goal of increasing sales, profits, and customer value.
Mis community platform individuals and students can connect, network, and join organizations with similar professional interests using the platform. Finding others with similar interests, majors, skills, likes, accomplishments, etc. An e-portfolio is a digital collection created by a student that showcases his or her lifelong learning of their course-related work, life experiences, employment history, extracurricular activities, and more.

What is an attribute?

Blog Post Week 2A

Ivan Uliganets - February 7, 2023 1 Comment

An Entity Relationship Diagram (ERD) is a type of diagram that can be used to see how different entities (such as people, customers, and other objects) are related to each other within an application or database. They are created when designing a new system so that the development team can understand the structure of the database. It can also build on existing systems to help teams understand how systems work and find and fix problems. Entity-relationship diagrams use a specific set of symbols, Rectangles, which represent entities 
Diamond represent relationships, Lines connecting the shapes, which represent the connections between entities and relationships. In Chen’s notation, relationships are represented by diamond shapes, whereas entities are represented by rectangles.
Crow’s Foot notation, uses rectangles to symbolize objects and lines with feet to symbolize connections. With a Salesforce dynamic dashboard, you can display important data to a variety of stakeholders, including employees, clients, and managers. Salesforce dashboards can be configured with numerous tools and graphs. they are accessible from any device smartphone, computer, etc.

 

IDEF1X, Crowsfoot, Chen [Data Models]

Blog Post Week 1B

Ivan Uliganets - February 7, 2023 1 Comment

Learning salesforce gives me the opportunity to learn the automation and function of Customer relationship management systems. Salesforce allows you to store information and details about customers. Salesforce is a great CRM platform to learn about your customers and get an edge over competitors.
A circle is the starting and ending of an event in the process, A rectangle diagram represents an activity in the process. A diamond represents a decision that must be made. Arrows indicate the flow of the process. A cylinder represents stored data. Actors have specific roles in the company that handles different assignments. Looking at the diagram the first issue that stood up to me was the shape being a rectangle, it should be a circle. The second issue is that labels don’t have who does what and when. The third issue is it says john smith stock manager, there should be no John Smith. And finally, the fourth issue is using the wrong shapes in the wrong order. Swim lanes allow for process steps to be specifically set t with the roles of the actors who are performing the activities to help to identify transitions of control or information.

Swimlane - Wikipedia

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Tarisha Sarker - Diamond Peer

Email: tarisha.sarker@temple.edu
Office Hours: Monday, 3-5 PM
Zoom Link: https://temple.zoom.us/j/91454347337

Instructor

Steven E. Sclarow, AIA

Email: sclarow@temple.edu
Office Hours Availability: M | W, 9:30 - 10:30 AM, or by appointment. Please email me if you need to schedule an appointment outside of my normal office hours.
Zoom Link: https://temple.zoom.us/j/96464375557

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