Crocs Case

MIS 3537 Internet & Supply Chains

Spring 2017

Due Date: January 30, 2017

Refer to the case “Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage” from the Harvard Business Publishing website

Answer the following questions briefly:

1. What are Croc’s core competencies?
2. How should they exploit these competencies in the future?  Consider the following alternatives and comment how each alternative matches / does not match with Crocs core competencies.
   • Further vertical acquisition into materials
   • Growth by acquisitions
   • Growth by product expansion
3. What are the drawbacks of having too little or too much inventory?
4. Is Crocs a high margin or a low margin company (compared to competitors)?  How does a company’s margin impact its inventory decisions?  In other words, should a high margin company carry more or less inventory?