Starbucks Case

MIS 3537   Internet & Supply Chains

Due Date: April 10, 2017

Refer to the case “Starbucks and Conservation Internationaly”

Answer the following questions briefly (6-7 lines each):

1. What lessons should be learned from the Chiapas project? What are the factors that produced the current results of the alliance between Starbucks and CI?
2. How valuable had the Starbucks-CI alliance been to both, and what should it’s future be?
3. How might the Fair Trade coffee operation be related to the shade-tree conservation coffee operation?
4. How should Starbucks and CI approach other roasters to adopt the sourcing guidelines?
5. What is your assessment of the new coffee-purchasing guidelines? How should they be implemented?