Social Media Innovation

Brand Voice & Social Media Management

https://www.designrush.com/agency/logo-branding/trends/examples-of-brand-voice

https://sproutsocial.com/insights/brand-voice/

https://asana.com/resources/brand-voice

The Communicators Funnel

https://www.hootsuite.com/resources/social-media-strategy-guide

https://www.youtube.com/watch?v=txaLB-spQWE

Reading Summary 1

Reputation Management & Social Media Policy

https://neilpatel.com/blog/guide-to-reputation-management/

https://www.smartinsights.com/digital-marketing-strategy/online-reputation-management-done-right/

https://sproutsocial.com/insights/social-media-policy/

https://www.niemanlab.org/2017/10/the-new-york-times-released-new-staff-social-media-guidelines-so-phew-thankfully-thats-settled/

https://everyonesocial.com/blog/need-sample-social-media-policies-here-are-7-to-inspire-yours/

Reading Summary 2

Social Media Monitoring & Listening

https://sproutsocial.com/insights/listening-vs-monitoring/

https://blog.hootsuite.com/social-listening-business/

https://sproutsocial.com/insights/social-media-listening/

https://wallaroomedia.com/blog/social-media/reddit-marketing/

https://blog.hootsuite.com/social-media-trends/#2_Silence_is_golden_Brands_find_their_place_in_the_conversation

Reading Summary 3

Group Assignment 1 – Client Introduction

Content Creation & Strategy 

https://blog.hootsuite.com/social-media-content-creation/

https://www.hootsuite.com/resources/social-media-strategy-guide

https://blog.hootsuite.com/user-generated-content-ugc/

https://www.oneupweb.com/blog/best-brands-social-media/

https://www.manypixels.co/blog/social-media-design/best-brands

https://marketinginsidergroup.com/social-media/amazing-examples-of-brands-on-social-media/

Reading Summary 4

Influencers & Attention

https://medium.com/@sabine_vdl/what-is-attention-hacking-gary-vaynerchuks-method-and-respecting-influencer-authenticity-33ad9f224727

https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention

https://www.theguardian.com/technology/2022/oct/23/tiktok-rise-algorithm-popularity

***this article (what is an influencer) need only be scanned and used for our class discussion – no summary required for weekly reading summary submission: https://influencermarketinghub.com/what-is-an-influencer/

https://sproutsocial.com/insights/influencer-marketing/

https://influencermarketinghub.com/creator-influencer-difference/

Reading Summary 5

Guest Speaker – Megan Boni 

Customer Service & Crisis Management on Social 

https://neilpatel.com/blog/your-business-needs-negative-reviews/

https://blog.hootsuite.com/social-media-customer-service/

https://blog.hubspot.com/service/crisis-communication-plan

https://blog.hootsuite.com/social-media-crisis-communication/

Reading Summary 6

Advertising Through Social Media

https://blog.hootsuite.com/social-media-advertising/

https://zapier.com/blog/social-media-advertising-examples/

https://www.semrush.com/blog/social-media-ads/

Reading Summary 7 

Group Assignment 2 – Content Audit & Competitive Analysis due

SEO/Search

https://moz.com/learn/seo/one-hour-guide-to-seo
Part 2. Keyword Research
Part 3. Searcher Satisfaction

https://www.semrush.com/blog/future-of-seo/

https://blog.hubspot.com/blog/tabid/6307/bid/14624/7-ways-to-integrate-search-engine-and-social-media-marketing.aspx

Reading Summary 8

Social Media Analytics & Measuring ROI

https://blog.hootsuite.com/social-media-metrics/

Social Media Analytics & Why it’s Important

https://blog.hootsuite.com/measure-social-media-roi-business/

Reading Summary 9

Artificial Intelligence & Social Media

https://www.marketingaiinstitute.com/blog/what-is-artificial-intelligence-for-social-media

https://digitalmarketinginstitute.com/blog/ai-in-social-media

https://thescipub.com/abstract/jssp.2024.12.16
*select “download pdf” on the right side of this page

https://sproutsocial.com/insights/ai-social-media/

Reading Summary 10

Group Assignment 3 – Creative Brief

Global Social Media

https://icuc.social/resources/blog/international-social-media-marketing/

Social Media on a Global Scale

https://veracontent.com/mix/global-social-media/

Reading Summary 11

The Future of Social Media in Business

Reading Summary 12

Group Assignment 4 – Sample Social Posts

Group Assignment 5 – Final Presentations

Group Assignment 6 – Final Report due 12/6 @ 11:59PM

Hootsuite/Hubspot Certification – Due 12/6 @ 11:59PM