Schedule, Assigned Readings & Course Links Welcome to MIS3538! Course Syllabus Canvas Link Zoom Link GroupMe Link WEEK DATES TOPIC & READINGS DUE 1 8/27 Class Overview & Introductions 2 9/3 Brand Voice & Social Media Management https://www.designrush.com/agency/logo-branding/trends/examples-of-brand-voice https://sproutsocial.com/insights/brand-voice/ https://asana.com/resources/brand-voice The Communicators Funnel https://www.hootsuite.com/resources/social-media-strategy-guide https://www.youtube.com/watch?v=txaLB-spQWE Reading Summary 1 3 9/10 Reputation Management & Social Media Policy https://neilpatel.com/blog/guide-to-reputation-management/ https://www.smartinsights.com/digital-marketing-strategy/online-reputation-management-done-right/ https://sproutsocial.com/insights/social-media-policy/ https://www.niemanlab.org/2017/10/the-new-york-times-released-new-staff-social-media-guidelines-so-phew-thankfully-thats-settled/ https://everyonesocial.com/blog/need-sample-social-media-policies-here-are-7-to-inspire-yours/ Reading Summary 2 4 9/17 Social Media Monitoring & Listening https://sproutsocial.com/insights/listening-vs-monitoring/ https://blog.hootsuite.com/social-listening-business/ https://sproutsocial.com/insights/social-media-listening/ https://wallaroomedia.com/blog/social-media/reddit-marketing/ https://blog.hootsuite.com/social-media-trends/#2_Silence_is_golden_Brands_find_their_place_in_the_conversation Reading Summary 3 Group Assignment 1 – Client Introduction 5 9/24 Content Creation & Strategy https://blog.hootsuite.com/social-media-content-creation/ https://www.hootsuite.com/resources/social-media-strategy-guide https://blog.hootsuite.com/user-generated-content-ugc/ https://www.oneupweb.com/blog/best-brands-social-media/ https://www.manypixels.co/blog/social-media-design/best-brands https://marketinginsidergroup.com/social-media/amazing-examples-of-brands-on-social-media/ Reading Summary 4 6 10/1 Influencers & Attention https://medium.com/@sabine_vdl/what-is-attention-hacking-gary-vaynerchuks-method-and-respecting-influencer-authenticity-33ad9f224727 https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention https://www.theguardian.com/technology/2022/oct/23/tiktok-rise-algorithm-popularity ***this article (what is an influencer) need only be scanned and used for our class discussion – no summary required for weekly reading summary submission: https://influencermarketinghub.com/what-is-an-influencer/ https://sproutsocial.com/insights/influencer-marketing/ https://influencermarketinghub.com/creator-influencer-difference/ Reading Summary 5 Guest Speaker – Megan Boni 7 10/8 Customer Service & Crisis Management on Social https://neilpatel.com/blog/your-business-needs-negative-reviews/ https://blog.hootsuite.com/social-media-customer-service/ https://blog.hubspot.com/service/crisis-communication-plan https://blog.hootsuite.com/social-media-crisis-communication/ Reading Summary 6 8 10/15 Advertising Through Social Media https://blog.hootsuite.com/social-media-advertising/ https://zapier.com/blog/social-media-advertising-examples/ https://www.semrush.com/blog/social-media-ads/ Reading Summary 7 Group Assignment 2 – Content Audit & Competitive Analysis due 9 10/22 SEO/Search https://moz.com/learn/seo/one-hour-guide-to-seo Part 2. Keyword Research Part 3. Searcher Satisfaction https://www.semrush.com/blog/future-of-seo/ https://blog.hubspot.com/blog/tabid/6307/bid/14624/7-ways-to-integrate-search-engine-and-social-media-marketing.aspx Reading Summary 8 10 10/29 Social Media Analytics & Measuring ROI https://blog.hootsuite.com/social-media-metrics/ Social Media Analytics & Why it’s Important https://blog.hootsuite.com/measure-social-media-roi-business/ Reading Summary 9 11 11/5 Artificial Intelligence & Social Media Reading Summary 10 Group Assignment 3 – Creative Brief 12 11/12 Global Social Media Reading Summary 11 13 11/19 The Future of Social Media in Business Reading Summary 12 Group Assignment 4 – Sample Social Posts 14 Fall Break 15 12/3 Final Presentations Group Assignment 5 – Final Presentations Group Assignment 6 – Final Report due 12/6 @ 11:59PM Hootsuite/Hubspot Certification – Due 12/6 @ 11:59PM