• Log In
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Information Systems Integration

Department of Management Information Systems, Temple University

INFORMATION SYSTEMS INTEGRATION

MIS 4596.002 ■ SPRING 2019 ■ MARIE-CHRISTINE MARTIN
  • Home
  • Announcements
  • Blog
  • Projects
  • Deliverables
    • Team Project
    • Case Analysis
    • Participation
    • Earn Professional Points
    • Register as an alumni
  • About
    • About
    • Materials
    • Grading & Policies
    • Professional Achievement REQ
  • Gradebook

A Phygital World

March 20, 2019 Leave a Comment

As we discuss and read about disruptive innovation in the course, I find myself wondering what sort of technologies will be the new industry innovators in the future. A concept that has grown increasingly popular in recent years is the idea of phygital, or a cross between physical and digital technology. More and more frequently, stores are mixing the traditional brick-and-motor experience with a piece of technology to optimize the experience. If you have attended a newly built McDonald’s or Wawa recently, you surely noticed that even though you’re in the physical store, you have the option to place your order through a touchscreen computer. Another example is jewelry leveraging augmented reality to allow customers to ‘try on’ rings before spending a ton of money on them. As we saw with Tesla, the technology doesn’t have to necessarily be groundbreaking, just the way it is implemented to enhance the user experience compared to the competitors needs to be. Technology enables companies to innovate and try new things without taking a tremendous risk. When a new company innovates in this manner and enhances the user experience, all of the other market players are obligated to do the same in fear of getting left behind in the eyes of consumers. The idea of ‘phygital’ is essentially taking the best aspects one receives from a digital experience and using them to supplement the physical experience by replacing the worst parts.

 photo

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

RECENT ANNOUNCEMENTS

Instagram… The New Marketplace?

This CNET article discusses how Instagram is testing a checkout option that … [More...] about Instagram… The New Marketplace?

Is Disruptive Innovation Overrated?

In the New Yorker article "The Disruption Machine: What the Gospel of … [More...] about Is Disruptive Innovation Overrated?

The Bets on Data and Analytics

Mojahed Ibrahim Companies are coming to realize, slowly but surely, the … [More...] about The Bets on Data and Analytics

Welcome to MIS4596 course!

Hello and Welcome everyone!  Please review this site carefully. This … [More...] about Welcome to MIS4596 course!

[More Announcements...]

Copyright © 2025 · Department of Management Information Systems · Fox School of Business · Temple University