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Information Systems Integration

Department of Management Information Systems, Temple University

INFORMATION SYSTEMS INTEGRATION

MIS 4596.002 ■ SPRING 2019 ■ MARIE-CHRISTINE MARTIN
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Tech Giants vs. Anti-Vaxxers

March 20, 2019 5 Comments

vaccine photo

Nik Fuchs

Amid the Armageddon-like Mumps outbreak currently wreaking havoc on Temple’s main campus, comes the discussion of the anti-vaccine movement. More specifically, the extent to which disinformation on the internet is spread.

According to a Vox article from March 7, technology media platforms, such as Facebook, YouTube, and Pinterest, are taking steps to limit the spread of anti-vax content on their sites. Many believe that this is a step in the right direction as this will minimize the spread of misinformation to the platforms’ millions of users and potentially save lives. Others, however, argue that this move, although a step in the right direction, will not be effective in stopping the movement since believers will obtain alternate means of reference. For example, there are numerous documentaries and books about the subject that are easily accessible to interested individuals. 

Facebook, YouTube, and Pinterest are making these changes as a response to public backlash against the movement. Do you believe these companies have an ethical obligation to minimize disinformation for their users? From a business perspective, is this a smart decision? Why or why not? 

Reader Interactions

Comments

  1. Linh H Dang says

    March 20, 2019 at 4:04 pm

    From a business perspective, the question is less of whether they “ought to” than whether they “can afford not to”. As social media exists in a social and political context, if enough users call for such an action, and if governments put pressure on a company to do so, the company faces greater lost in not responding than they do by standing idle.

    The article mentioned something crucial though: the anti-vaccine empire is much larger outside social media. Stamping out content on Social may not do much. While I do believe it can protect a lot of currently ambivalent people (on the matter of vaccine ) from getting lured by misinformation, I sometimes think that social media is a good tool to understand how these movement forms and develops, and it allows people to deconstruct bad arguments where they happen. With our lack of data, it is difficult to know which path to take.

    Reply
  2. Walter Hodge says

    April 1, 2019 at 12:19 pm

    Walter Hodge

    Nik interesting post, I agree with Linh, for any profit driven organization whether the choice is made sincerely or through outside pressure they’re taking a stance on the subject in debate. I’m naïve enough to think that the three companies mentioned do their very best to minimize disinformation. Although I’m a proponent of vaccines, it’s not hard to imagine how some conspiracy theories are believed. The article on “8 Common Arguments Against Vaccines” https://medium.com/the-method/8-common-arguments-against-vaccines-5d45ad9c1e29 helps and provides some data on a few crucial concerns. However, I like to look at it from an anti-vaxxers perspective as well, big pharma, in addition to our medical system is out of control with cost rising compared to other countries. The more dependent we are on vaccines the easier it’ll be for them to increase cost and develop new variants. Basically, “treating diseases is far more profitable than curing them.”

    Reply
  3. John Alemi says

    April 3, 2019 at 2:32 pm

    I don’t think they have an ethical obligation to minimize the disinformation for users. I believe that it is a smart business decision though. At a low cast these platforms can spread a lot of information to their users. The articles they post and share is key because they want to make sure that every party, pro-vax and non-vax will not be offended and ultimately take users off their site. To do this they will need to review scholarly articles to ensure that they have enough data and evidence to back claims up.

    Reply
  4. Michael Sorokach says

    April 3, 2019 at 3:26 pm

    Splendid article Nik, very interesting stuff. I’m pleased to see that you’ve changed your stance on the anti-vax movement after seeing the damage it has caused at Temple University. While I believe working to curb the spread of dangerous conspiracy theories is a good thing, I don’t believe companies have any ethical obligation to do so. At a certain point, personal responsibility needs to take over and people need to be able to think critically enough to understand what is and isn’t true. With that being said, I personally support tech companies for attempting to limit the spread of disinformation, because while many of these conspiracy theorists get their information from alternative sources, reducing the audience that is exposed to those theories can only be a good thing. As for the business side of things, I see it as a good move from a image standpoint. If I was running an online platform, I certainly wouldn’t want my platform to be known as the place for conspiracy theorists to go.

    Reply
  5. Han Bao Le says

    April 3, 2019 at 5:04 pm

    This is an interesting take on a dilemma that social platforms have to deal with. I think it’s not an easy decision as giant platforms such as Facebook, Youtube, etc. are intertwined deeply in our society and their userbase is the mainstream population so it will be damaging for their brands to receive the backlash from not removing anti-vaccine content. However, freedom of speech should be allowed. I think at the end of the day, these companies will do what’s best for their business and their brand.

    Reply

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