The trend of virtual reality as an emerging technology has taken over society and popular culture. While VR has been increasingly used for entertainment purposes, there is a lot of potential for business applications across all realms of business. One example is using VR for training purposes. An example of this is the use of Oculus VR for public speaking training systems. The VR tricks the brain into believing that what is being shown is real, allowing businesses to monitor and learn from interactions.
For the manufacturing and production-driven business, VR allows for products to be tested and examined under extreme conditions with no consequences. This leads to millions of dollars being saved by building full-scale working virtual prototypes and exploring ideas in VR.
VR can also be used as a customer service and marketing tool. It can showcase a business’s product in different perspectives, allowing consumers to interact with the product before buying it. Businesses and marketing teams can put together virtual showrooms that display the product, so consumers would not have to physically leave their house to see it.
There are some current issues that limit the full potential of VR. The most prominent one being the high cost of VR. High-end virtual reality is very expensive and is the main reason VR is not a widespread device in the average consumer’s household. It is also a relatively new technology that developers are still working to play around with, so it may take a few years to master programs that work efficiently with VR.