Google recently announced its entry into the gaming industry – Stadia. Stadia will be a platform that allows gamers to access games on almost any device that has access to a browser. The games will be streamed using Google’s massive infrastructure and will in-turn deliver high quality gaming to end users. This announcement came as a shock considering much of gaming is done through the use of hardware, such as consoles or computers. Stadia was shown as working on a computer, TV, and phone, all through the web with no additional hardware. Google also announced its own game controller which would work through WiFi with Stadia.
This directly relates to the type of innovation we have been discussing in class recently. Google has introduced a concept that smaller companies have delved in, but the problem is that they are smaller. Google has large access to resources and with its existing infrastructure, they could potentially execute this properly. If executed correctly, they can disrupt the gaming industry as we as a society are gravitating more towards streaming services. Though it can be disruptive, I don’t think we can attribute it to the theory of disruptive innovation right away as we do not know how much the service will cost. I would say, however, it is in line with new-market innovation, as they are trying to make gaming convenient by integrating it with a plethora of devices. What do you all think?