If tools for decision-making like the Porter five forces analysis do not fully and accurately capture the complexities of the contemporary marketplace, how can companies best understand their competitive position (opportunities and vulnerabilities) in the marketplace?

Systems Thinking and Managing Complexity

Read the following

Harvard Case Studies:

1. STARS Air Ambulance: An Information Systems Challenge
2. Seeing What’s Next: Introduction (How to Use Theories of Disruptive Innovation to Predict Industry Change)
3. Signals of Change: Where Are the Opportunities?

Articles:

1. Aaronson, D. (1998). Overview of Systems Thinking. http://www.thinking.net/Systems_Thinking/OverviewSTarticle.pdf
2. de Rosnay, J. (January 6, 1997). Feedback. Principia Cybernetica Web. http://pespmc1.vub.ac.be/FEEDBACK.html
3. Business Process. Wikipedia.  http://en.wikipedia.org/wiki/Business_process