Organizations that strategically select, manage, and deploy digital business models prosper in the global economy.

Schedule

Week

Topic

(Lecture slides denoted by PPT)

Cases and Readings for Discussion

Assignment Due

1

8/28

Course introduction: goals and overview

Enterprise Architecture

2

9/4

The Strategic Role of IT Case:

  • Google, Inc.

Readings:

  • Porter 5 Five Forces Analysis
  • Value Chain
  • How Cell Phones Will Replace Learning

Welcome to the Brave New World of Persuasion Profiling

Weekly write-up

3

9/11

Systems Thinking and Managing Complexity Case:

  • STARS Air Ambulance: An Information Systems Challenge

Readings:

  • Overview of Systems Thinking
  • Feedback (Principia Cybernetica)
  • Business Process
  • Seeing What’s Next: Introduction

Signals of Change: Where Are the Opportunities?

Weekly write-up

4

9/18

Enterprise Applications Case:

  • Cisco Systems Architecture: ERP and Web-enabled IT

Readings:

  • What IT Can Learn from the Railroad Business
  • Put the Emphasis in on “P” for Process in Business Process Management
  • ABC: Introduction to ERP
  • ABC: Introduction to CRM
  • Why CRM Implementation is So Political
Weekly write-up AND Group Member List Due

5

9/25

Web 2.0 and Network-Enabled Business Models Case:

  • Amazon Web Services

Readings:

  • What Web 2.0 is (and isn’t)
  • Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet
  • Better Information Isn’t Always Beneficial
  • How Cloud Computing is Changing the World
  • ABC: Introduction to SOA
Weekly write-up AND Project topic choice due

6

10/2

Business Models around Digital Content Cases:

  • Radiohead: Music at Your Own Price
    (A and B)

Readings:

  • Strategies for Two-sided Markets
  • Free! Why $0.00 Is the Future of Business
  • Amazon’s Kindles Squeeze and Seduce Media Companies
  • Is the Crowdfunding Bubble about to Burst?
  • The Case for Crowdfunding
Weekly write-up

7

10/9

Crowdsourcing and Open Sourcing Case:

  • TopCoder: Developing Software Through Crowdsourcing (A and B)

Readings:

  • The Rise of Crowdsourcing
  • In the Next Industrial Revolution, Atoms Are the New Bits
  • Quick Study: System Development Life Cycle
  • What Business Can Learn From Open Source
Weekly write-upFirst “Learn IT” Project Due

8

10/16

Evaluating Disruptive and Emerging Technologies Case:

  • Kodak and the Digital Revolution (A)

Readings:

  • Reinventing Your Business Model
  • Avoiding the Pitfalls of Emerging Technologies
Weekly write-up

9

10/23

 

Knowledge Management and Business Intelligence Case:

  • Social Strategy at American Express

Readings:

  • Communities of Practice: A Brief Introduction
  • The Brain Behind the Big, Bad Burger and Other Tales of Business Intelligence
  • Big Data Fuels 2012 Olympics Stats Frenzy
  • Olympics Tap Big Data to Enhance Security
Weekly write-up

10

10/30

Incubating Innovation: Governance of the IT Function Case:

  • Volkswagen of America: Managing IT Priorities

Readings:

  • Everything is Measurable
  • The IT Measurement Inversion
  • Beyond Valuation: Options Thinking in IT Project Management
Weekly write-up AND Individual Project Report due

11

11/6

Incubating Innovation: Global Management and Platform Strategies Case:

  • Globalization of Wyeth

Readings:

  • IT Governance: Stop the Pendulum!
  • IT Centralization is Back in Fashion
  • BYOD Drives Communism Out of IT
Weekly write-up

12

11/13

Ethics and Continuity Management Cases:

  • CareGroup

Readings:

  • When Hackers Turn to Blackmail
  • How to Secure Data By Addressing the Human Element
  • Incident Management in the Age of Compliance

Log Management In the Age of Compliance

Weekly write-up

13

11/20

Class Wrap-up and What’s Next? Readings:

  • IT Doesn’t Matter

The End of Corporate Computing

Weekly write-up

Second “Learn IT” Project Due

14

11/20

Group Projects Presentations Group Project Due

15

11/27

THANKSGIVING BREAK

16

12/4

STUDY DAY

12/11

FINAL EXAM

 

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