Case:

Social Strategy at American Express

Articles:

Wenger, E. (June, 2006). Communities of practice: a brief introduction. http://www.teaching-learning.utas.edu.au/__data/assets/pdf_file/0007/185605/CoP-Reader-Complete.pdf

Levinson, M. (May 15, 2007). The Brain Behind the Big, Bad Burger and Other Tales of Business Intelligence. CIO. http://www.cio.com/article/109454

Fogarty, K. (August 8, 2012). Big Data Fuels 2012 Olympics Stats Frenzy. InformationWeek. http://www.informationweek.com/big-data/news/big-data-analytics/240005158/big-data-fuels-2012-olympics-stats-frenzy

Fogarty, K. (July 31, 2012). Olympics Tap Big Data To Enhance Security. InformationWeek. http://www.informationweek.com/security/vulnerabilities/olympics-tap-big-data-to-enhance-securit/240004658?itc=edit_in_body_cross

Case Study:

Kodak and the Digital Revolution (A only)

Article Reading:

Johnson, M., Christensen, C., and Kagermann, H. (December 2008). Reinventing Your Business Model. Harvard Business Review.

 http://www.staunstrup.net/BA_Int_Sales/Projekter/Ude_3/2008,_HBR,_Reinventing_Your_Business_Model.pdf

Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies. California Management Review. (42)2. pp. 8-33.

Online Temple Library:  http://connection.ebscohost.com/c/articles/2895874/avoiding-pitfalls-emerging-technologies

Class will be in person this week. Sorry my Family plans are changing by the day.  See everyone in class 10/9 at 5:30pm sharp.

Reminder your Analytic assignment is due 10/9 before 5:30pm.  I will deduct points for those late.

Case Analysis:

Top Coder and Crowdsourcing (A and B)

Article Readings:

Howe, J. (June 2006). The Rise of Crowdsourcing, Wired. http://www.wired.com/wired/archive/14.06/crowds.html

Anderson, C. (January 25, 2010). In the Next Industrial Revolution. Atoms Are the New Bits. Wired. http://www.wired.com/magazine/2010/01/ff_newrevolution/all/1

Kay, R. (May 14, 2002). QuickStudy: System Development Life Cycle. Computerworld.

http://www.computerworld.com/article/2576450/app-development/system-development-life-cycle.html

Graham, P. (August 2005). What Business Can Learn From Open Source
http://www.paulgraham.com/opensource.html