About
Instructor
Assistant Professor of Management Information Systems / Associate Director of the Center for Design and Innovation
jamescm@temple.edu
209f Speakman Hall
Office phone: 215-204-4386 (email preferred)
http://www.business-designed.com/
Course description
This course provides a foundation of approaches, skills and working methods to apply throughout the MBA experience. It is less about a distinct subject and more about how to effectively meet the business challenges of a rapidly changing, technologically driven global world.
This course introduces Business Design, a holistic approach to management that combines the analytical strengths of traditional business education with the qualitative research, idea generation and the ability to synthesize information from design education. It is a balance of quantitative and qualitative thinking.
Design Inquiry is a question-based framework to structure this problem solving process to create innovative solutions that are user-centered, socially, culturally and functionally meaningful and economically sustainable.