Google Ad Apps Certification
I earned the Google Ads Apps Certification, a professional certificate from Google’s Skillshop platform, which proves my ability to run effective mobile app advertising after passing a difficult exam. This activity involved a comprehensive online course where I gained specific skills in Mobile User Acquisition (UA). I learned how to use automated systems (like Target ROAS and Target CPA) to set the best prices for ads and how to use Google Analytics for Firebase to accurately track user installations and actions. This certificate connects directly to my Management Information Systems (MIS) classes, especially Data Analytics, by giving me a clear, real-world structure for using data to get results for a business. As a Certified ScrumMaster (CSM), the App Ad process strengthens my Agile approach of testing often and focusing on clear outcomes. This mix of technical, business, and Agile skills makes me a strong candidate for entry-level roles in Business Analysis, Digital Marketing Analytics, or Technical Project Coordination when I graduate in late 2025.