Major: BBA MIS
Graduation: May 2020
- QVC is located in West Chester, PA. It is a home shopping television network with a growing eCommerce presence. I worked within the commerce division, specifically with the Paid Search team as an intern. My duties included managing Google Ads campaigns, executing scripts within Google Ads to optimize advertising spend, and downloading data from tableau to generate daily reports on sales, new users, and website sessions. One project interns completed over the course of the internship was coming up with a new brand to partner with QVC and presenting our findings to members of the executive board at QVC. Another project I led was implementing the new Responsive Search Ad Feature in Google Ads to use Google’s algorithm to lead to higher search results. This internship relates to my data analytics course, where I first was introduced to Tableau and using excel data to create basic data visualization like pivot tables. Executing scripts was similar to some of what I have learned in the multiple coding courses I take as an MIS Major.