Digital Marketing Intern
During my time as a Digital Marketing Analyst Intern, I created, edited, and managed content across multiple social media platforms to increase brand visibility and engagement among target audiences. I monitored and analyzed post performance and audience metrics to identify key engagement trends and provide insights that informed future campaign strategies. By leveraging in-app analytics and social media algorithms, I optimized post timing, format, and frequency to achieve maximum reach and visibility. In addition, I ensured all digital content maintained clarity, consistency, and alignment with brand standards. Using tools such as Google Analytics, Meta Business Suite, and Excel, I tracked KPIs, visualized campaign performance, and delivered weekly insights reports to senior marketing staff. Through this data-driven approach, I translated performance metrics into actionable recommendations that enhanced campaign efficiency and overall audience targeting effectiveness.