Temple Data Analytics Challenge 2017
It is my honor to win the 1st place in the 5th Annual Temple University Data Analytics Challenge (Analytics Track) in 2017. Here is the news link: http://community.mis.temple.edu/blog/2017/12/01/ngoc-pham-chi-pham-run-zhu-and-jiawei-huang-win-analytics-challenge
My teammates Jiawei (Zack) Huang, Ngoc (Nathan) Pham, Chi Pham and I did a data mining on the transactional data provided by QVC. We answer the following questions from QVC based on our data analysis:
- Does the current distribution network maximize customer penetration (spend)? If not, what should QVC do to increase customer penetration with the current distribution network?
- Are there specific products or product categories that should be located in specific distribution centers?
- Do customers that receive their product sooner purchase more than customers with longer delivery times?