Brad Greenwood

Richard Baskerville
Board of Advisors Professor of Information Systems
Department of Computer Information Systems
Georgia State University

Friday, Nov 13, 2015

10:00am – 11:30am Speakman Hall 200
Seminar Title: Design Ethnography in Information Systems

Abstract

Until recently most ethnographic research in information systems has been based on the traditional anthropological model of ethnography. In this traditional model of ethnography one of the most important data gathering techniques is participant observation. The ethnographer observes and participates, but does not actively seek to change the situation. In recent years, however, a new type of ethnographic research has emerged – one that can be called design ethnography. Design ethnography is where the researcher goes beyond observation and actively engages with people in the field. Our view is that design ethnography has much potential for research in information systems. It is a new form of engaged scholarship that bridges the gap between ethnographic research and design science research.

Nigel Melville
Associate Professor of Technology and Operations
Ross School of Business
University of Michigan
http://www.nigelpmelville.com/

Friday, Oct 30, 2015

10:00am – 11:30am Speakman Hall 200
Seminar Title: Information Systems Innovation: A Digital Capabilities Perspective

Charles Baden-Fuller
Centenary Professor of Strategy
Cass Business School
City University London
http://www.baden-fuller.com/

Friday, Sept 18, 2015

10:00am – 11:30am Speakman Hall 200
Seminar Title: Business Models: Ideal Types, Values, Profits and Technologies

Abstract

We construct ideal types of business models that describe a firm’s relationship with its customers that in turn gives value to creative or technical knowledge. We pay particular attention to two possibilities: the dyadic and the triadic business model. Within the dyadic category we find well-known often discussed sub-categories (sub-types) of work-for-hire, simple product, servitized-product, and razor-blade business model, and within the triadic we find the market-matchmaking and multisided business models. We carefully define each business model category (and sub-category) from a conceptual-principled point of view, and explore the differences between these idealized categories in terms of value for the users and profits or surplus for the suppliers; and we also relate these ideal types to different technological arrangements. Our paper draws on and extends the current literature in economics, strategy and platform-technology.