Improving Software License Management – Business Case
Executive Summary
The software license management platform aims to eliminate organizational waste, both in terms of financial waste, and wasted effort. The platform will monitor user activity and coordinate the usage of licenses for software, reporting this data to a centralized database. The organization will then utilize this gathered data to provide consultation to the client on their software utilization, worker habits, and overall usage efficiency. The value of the platform to the client is the cost savings from the reduction of software-related waste. We can profit from the platform from charging a licensing fee in addition to the consultation fee.
Value Proposition
“Keep your business focused on your customers, not your computers.”
Our software management platform eliminates all software usage and software license management work helping businesses focus on what they do best, and not managing their PC’s.
Competitive Analysis
Our competitors are SaaS (Software as a service) firms that create products that tend to create more work/positions in companies just to manage the platform that they provide. They typically focus more of the software provisioning side (installing, uninstalling) and less on the license management and consultation side.
Our key competitive advantage lies in the ability to provide valuable consultation to our clients, as well as reports that make auditing procedures easy and painless.
Market Segmentation
The ideal market for our product is the mid-sized business. Firms that are large enough to have complex software needs that are difficult to manage across the firm, but that are small enough to not want to waste precious resources on managing software and simple IT tasks.
Marketing Strategy
Target mid sized firms with a cost-savings and time-savings value add. “Keep your business focused on what you do best, not managing software..” Targeted firms should have IT needs but are likely not “IT” companies. Stress enabling a company to better focus on conducting business and removing distracting IT tasks from the average employee’s day.
Business Case and Financial Analysis
Business Case – Financial AnalysisCash Flows