Marketing Foundations: The Marketing Funnel
This course allowed me to learn more about one of the foundations of marketing which is the Marketing Funnel. Through this course, I was able to learn more about each stage of a product’s marketing from awareness to advocacy. Understanding this concept is crucial to effective marketing as this funnel shows that marketing occurs on so many different levels and scales. Additionally, I have recently learned the importance of this concept, as I have heard from many professional speakers this semester who explained that they use this funnel on a daily to weekly basis when working on marketing campaigns. This course has allowed me to further my understanding of this concept and use it effectively in future careers.