Marketing Intern
CLEAR Employer Services is a leading professional employer organization (PEO) offering outsourcing for services such as PEO, HRO, ASO, and Payroll. The company, with around 50 employees, is based in Pennsylvania and provides HR and Payroll services for small businesses all around the PA and NJ area. I worked under the direction of the Sales department in both the PEO and Payroll side of the business.
My role consisted of working on databases to collect information on potential clients for outreach, building lists through external databases, and managing marketing email campaigns. I worked within two sides of the business, managing marketing email campaigns for multiple client lists and analyzing the metrics of the email campaigns. Additionally, I worked on other tasks such as analyzing website traffic.
I worked alongside one other intern under the direction of the Sales department to manage and execute multiple email campaigns for potential clients. Through these campaigns, the Sales department was able to land numerous appointments with interested clients and was able to increase the number of deals closed.
Through this internship, I was able to gain many skills in email marketing, client prospecting, and B2B sales. I also leveraged software platforms such as Microsoft Excel, Dun & Bradstreet, Benchmark Email, and ZoomInfo to learn what goes into effective marketing email campaigns and sales.