The Optimization of Influencer Marketing & Beyond
The webinar introduced three individuals who provided three different perspectives on optimization and influencer marketing. One was from the agency side. Another was from the talent and sports industry. The last one was an individual plus sized model who promoted body positivity through her following on Instagram. I found insight on how to create your own brand and how people collaborate on certain marketing projects such as sponsorships. I enjoyed learning more about the individuals and their own opinions as well.
It relates to my career goals by creating a brand for something whether be myself or a company I work for.