Digital Marketing Intern at Momentum Digital
Momentum Digital is a local, start-up digital marketing agency that specializes in pay-per-click advertising, search engine optimization, and website development.
I learned how to manage accounts on Google Adwords to help clients’ ads show on the first page of a Google search. Also, I learned how to research keywords to enhance clients’ SEM in order to reduce CostPerClick, while increasing website visibility and Return on Investment. Lastly, I learned effective methods on cold-calling potential clients.
I managed an iPhone repair account and formed new Campaigns and Adgroups by analyzing data provided on the Adwords dashboard. I also made cold-calls to acquire new clients.
This experience enhanced my knowledge of tools that marketing agencies utilize to help their clients improve their digital presence. I never knew how much research actually went into forming new ad campaigns, and how WordPress widgets and plugins increase the efficiency of the web development process. This has helped prepare me for my position as the Web Manager at The Temple News, as their site runs on WordPress.