Webinar- AI and Healthcare Marketing
The “AI Revolution in Healthcare Marketing” webinar from FOX School of Business, highlighted how artificial intelligence is transforming the way healthcare organizations engage with patients and providers. What stood out most was how AI can analyze massive datasets to deliver personalized, data-driven marketing strategies while improving efficiency and reducing costs. The panel also emphasized the ethical and regulatory challenges, particularly around data privacy, bias, and patient trust and how these challenges must be managed responsibly. As an MIS student, this event was valuable because it showed how technology, data analytics, and compliance intersect in real-world healthcare marketing, deepening my understanding of how AI-driven insights can enhance decision-making and patient experiences in future business and technology roles.