Chair of Marketing – Temple Beauty Birds
As the Chair of Marketing for Temple Beauty Birds, I lead a team of three marketing members to plan, create, and manage our organization’s digital presence. Our mission focuses on community service and giving back to students across Philadelphia, so I ensure our online content reflects that purpose. I oversee our social media strategy, maintaining a consistent posting schedule and ensuring our visuals and messaging highlight our values of empowerment and community. One of my main projects was revamping the organization’s branding, creating a new color palette, font system, and post layout that made our platforms feel fresh, cohesive, and inviting. I also work closely with the executive board to promote volunteer events, student outreach programs, and social campaigns that bring awareness to local initiatives.
This role has helped me grow as a leader and creative strategist, teaching me how to guide a team, maintain a strong brand identity, and use digital storytelling to inspire community impact.