SAP: Entering the Small Business Market

http://www.fastcolabs.com/3027408/how-nba-player-analytics-opened-up-a-whole-new-business-for-sap

The article I chose shows how SAP realized the need Small Businesses have for big data.  I chose this article because I found it interesting that this company had expanded their resources to smaller markets because of their similarities with their sports analytics division.  With Small to Mid-Sized Businesses being such a big percentage (80%) of SAP’s customers, this realization of similarities between teams and businesses was a huge break through for SAP as well as their SMB clients.

1.) Do you believe that smaller businesses are “too small” to benefit from “big data” /business analytics?

2.) What are some similarities between a sports franchise and a small company?

3.) Why do you think SAP’s sales of analytics to SMB has skyrocketed since the launch of their Sports Analytics Division?