Module 4 Readings

For links that take you to the Temple library, search for the article title using Summon. Check the syllabus for more information.

Session 11.1 & 11.2: Week of Nov 5

• Knowing Just Enough about Relational Databases (Rosenblum and Dorsey)
• How To Explain Hadoop to Non-Geeks (Bertolucci)
• How to Structure Source Data for Excel Pivot Tables & Unpivot (Acampora)  NOTE: Use firefox or Chrome to open.

Session 12.1 & 12.2: Week of Nov 12

• Unstructured Data in a Big Data Environment (Hurwitz et al.)
• Techniques and Applications for Sentiment Analysis (Feldman)
• Don’t Worry, Facebook Still Has No Clue How You Feel (Wohlsen)

Session 13.1 & 13.2: Week of Nov 26

• What Analytics Can Teach Us About the Beautiful Game (Paine)
• Big Data Analytics: Descriptive vs. Predictive vs. Prescriptive (Bertolucci)
• They’re Watching You at Work (Peck)