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Amazon: CRM, Well Done

http://blog.zipscene.com/2013/06/amazon-crm-well-done/

1. Amazon has a personalization approach which leads to a continuing relationship between Amazon and its customers. How has Amazon’s personalization efforts made your shopping experience easier?

2. Amazon has made the buying process easier by implementing a “1-click purchase” strategy to eliminate as many barriers as possible in purchasing a product. One feature of the “1-click purchase” strategy is that it saves your credit card information and shipping information. Do you see this as an ethical issue (storing personal / private information) or do you see it as a benefit?

3. Give an example of how Amazon implements Collaborative CRM.

 

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