Day 02 – Reading Brief (Otis Elevator) Guidelines

Read the Otis Elevator case from the Harvard Business coursepack and explain the following three points in your brief.

• What’s the direction of Otis’s strategic move?
• Why is Otis trying to shift its strategic focus?
• How do Otis’s IT projects (OtisLine, e*Lostistics) support such a move?

Instructions

• Up to 200 words.
• Due by 5:30pm on Sep 8. A late submission will not be graded.
• For your brief to be considered for a best brief with extra credits, you need to submit by noon on Sep 8.
• DO NOT COPY AND PASTE from the case. Use your own words. Plagiarized work will be graded at 0.