Day 03 – IT and Competitive Strategy (II)
Grading of Wyndham Case Brief completed
Grades are available at Blackboard.
Day 03 – online discussion questions
- What would be the core competencies of Toyota?
- What are most competitive advantages temporal and not sustainable?
- How has the Internet changed the lodging industry’s profitability?
- How does a strong “brand” affect the five forces in the lodging industry?
- Why does Wyndham target on business travelers?
- Why would it be difficult for other hotel chains to copy ByRequest?
- Why would it be difficult for other hotel chains to standardize the IT systems across the chain?
- Why is IT itself not a source of competitive advantages?
Day 3 IT and Competitive Strategy (II) – class slides
Day 3 Wyndham International Case Brief Guideline
Next week, in reading Wyndham case, focus on the two following topics.
- At which area does Wyndham choose to excel and how?
- How does the ByRequest program support this goal?
- How is ByRequest different from other guest-royalty or frequent mileage programs?
It might be hard to understand “Wyndham’s Background” and “The Lodging Industry” section (page 2-5). It’s okay not to include these part in your brief, but be sure to read them before the class.
Sign up for presentation on Sep 15
Next class on Sep 15, we need two volunteers to present one of these articles
- HBS Case – “Wyndham International: Fostering High-Touch with High-Tech”
- Harvard Business Review – “The Core Competence of the Corporation” by C.K. Prahalad and G. Hamel
As always, a waiver for one reading brief and participation points will be awarded. Leave a comment to sign up.