Day 3 Wyndham International Case Brief Guideline

Next week, in reading Wyndham case, focus on the two following topics.

• At which area does Wyndham choose to excel and how?
• How does the ByRequest program support this goal?
• How is ByRequest different from other guest-royalty or frequent mileage programs?

It might be hard to understand “Wyndham’s Background” and “The Lodging Industry” section (page 2-5). It’s okay not to include these part in your brief, but be sure to read them before the class.