Day 3 Wyndham International Case Brief Guideline
Next week, in reading Wyndham case, focus on the two following topics.
- At which area does Wyndham choose to excel and how?
- How does the ByRequest program support this goal?
- How is ByRequest different from other guest-royalty or frequent mileage programs?
It might be hard to understand “Wyndham’s Background” and “The Lodging Industry” section (page 2-5). It’s okay not to include these part in your brief, but be sure to read them before the class.
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