Technology Connecting Social Influencers and Marketers

On the heels of this week’s discussion about social media and influencer marketing, news broke that software company Adobe is testing out a new product built just for that purpose.

Called Fleek, this tool offers marketers a new way to recruit and manage video influencers for their campaigns. The advantage for brands, Adobe says, is that Fleek offers the ability to “engage directly” with influencers.

Google “Social Media Influencer Agency” and you’ll quickly understand why this is a likely a core element of the Fleek value proposition! PS: Can’t *not* think of this classic meme…