Group Assignments
This course will include two group assignments: The Interim Group Assignment, which is a social media case study, and a Final Group Assignment, which involves creating a social media campaign strategy. Both assignments are described below and will be discussed in more detail in class.
It is expected that all group members contribute to the success of each assignment. Each member of the group will be asked to complete this Peer Evaluation Form as part of their deliverables. Peer evaluation forms should be returned to the professor via email, at the date determined by the professor as announced in class.
Interim Group Assignment: Social Media Case Study
For the interim group assignment, you will work together analyze and present a social media case study. The case studies will be selected from among The Shorty Awards “Social Good” Winners, as showcased here: http://shortyawards.com/1st-socialgood/winners
Case Study Assignments & Presentation Dates
During the first class meeting on Jan. 18th, 2017, each group will randomly select the date upon which they will present their case study. The group with the first presentation date will have the first choice of category and company selection; the second group to present will have the second choice of category and company selection; and so on.
Presentation dates are as follows:
- February 8: Groups 2, 9
- February 15: Groups 4, 11
- March 1: Groups 8, 12
- March 8: Groups 5, 6
- March 22: Groups 1, 10
- March 29: Groups 3, 7
See Interim Group Assignment Details HERE.
Final Group Assignment: Develop a Social Media Campaign Strategy
For the final group assignment of the semester, you will work together to develop a social media campaign. The goal of this assignment is to apply the learnings from our readings, class discussions and guest speakers to determine how to best develop a campaign that meets a brand’s objectives.
Each group will be responsible for preparing three items, all due April 17th by 5:00 PM ET:
- A Word document that will detail each element of the campaign.
- An Excel document that will serve as your editorial calendar with completed social media posts.
- A PowerPoint presentation that will highlight the major components of the campaign, to be delivered in 10-15 minutes during class.
Groups will be required to share their PowerPoint presentations in our April 19th and April 26th class meetings. Groups will be selected at random to present. There will be a participation credit assignment for each class—so if your group is selected to present April 19th, do not assume that you can skip class April 26th without penalty.
Brands and Objectives
Each group will randomly select to determine their assignment from among one of three brand categories:
- Business to Business
- Business to Consumer
- Non-Profit or Government Agency
Groups may propose three brands within that category for the professor to consider for that group’s assignment. The professor reserves the right to assign a different brand at her discretion. The professor will assign the brand and business objective assignment no later than February 1, 2017. The objectives will be purely fictional and developed solely for the purpose of this assignment.
Download social media editorial calendar template
