Is YouTube the Social Influencer’s Dream Platform?

As discussed in our March 22 class, social media influencers appear to be favoring YouTube over Snapchat—in large part, because YouTube caters to its Creators.

YouTube has built an entire digital playbook for Creators, as well as a downloadable PDF for Brands. And that’s just for starters—there’s also a whole Academy and in-person studio workshops.

As with most of our previous discussions, successful Creators have one major thing in common: They create compelling content that resonates with their audiences. For example, the Casey Neistat video we teased in class…

Learn more about Casey’s success and his recent partnership with Samsung.