Social Media as a Management Information Systems Challenge—and Opportunity

This week we continued exploring the intersection of social media, content and data. Our LinkedIn guest speaker emphasized how important data is to the company’s vision. For more on that vision and what LinkedIn is doing to develop the Economic Graph, hear from LinkedIn CEO Jeff Weiner:

We also explored why the proliferation of content and data presents a unique Management Information Systems challenge—and how four companies have turned that challenge into an opportunity through Marketing Cloud offerings.

From among the Big Four Marketing Cloud providers, Adobe is currently recognized as the leader of the pack. Here’s the extended video we watched in class:

You can see more on Adobe’s Summit On-Demand page, with videos highlighting how companies such as T-Mobile and National Geographic have embraced the idea of delivering experiences that are:

• Personal
• Consistent
• Elegant
• Everywhere you are (Omnichannel!)