Course Materials

For this course you will be not required to purchase a textbook. Instead, we will have readings from online sites throughout the semester.

As noted on the Schedule & Weekly Readings page– in order to keep your learning experience as current and relevant as possible, there will be additional “What’s Trending” readings assigned within the week of each class meeting.

You will also be expected to visit and/or use specific social media platforms and tools throughout the semester, at Professor Jaindl’s discretion.

Following are a few digital marketing and social media sites worth visiting:

• All Facebook
• All Twitter
• Buffer Blog
• Copyblogger Blog
• econsultancy
• Hubspot
• MarketingLand
• Mashable Social Media
• Moz Blog
• Social Media Examiner
• Social Media Marketing Daily