Salt Bae Demonstrates Attributes of Social Media Virality
During our Jan. 25 class meeting, we discussed four principles that influence how social media can build–and divide–communities through content:
- Diversity
- Veracity
- Velocity
- Virality
We also talked about three traits of viral content:
- Surprising
- Interesting
- Intense
The participation activity challenged you to find and analyze an example of viral content in the context of these traits–and while email roulette didn’t reveal this Wednesday night: Salt Bae was the clear winner.
Want more Salt Bae? Go behind-the-scenes with CNN.
Interim Group Assignments
Good news, class! We didn’t have too much overlap in our interim group assignment proposals, so nearly every group got their first choice. Without further ado, please see your case assignments below and view the assignment details here.
| Date | Group | Shorty Social Good Case Assignment |
| February 8 | 5 | Texting vs. Drinking |
| 9 | Red Nose Day | |
| February 15 | 4 | AirBnB |
| 11 | Power of Puppies | |
| March 1 | 8 | Prison Kids |
| 12 | Savers, Rethink, Reuse | |
| March 8 | 6 | 2016ish with Liz Plank |
| 2 | Spotify | |
| March 22 | 1 | Macy’s |
| 10 | Zappos | |
| March 29 | 3 | HoneyMaid |
| 7 | Instagram Presence “Meals” |
Welcome to Social Media Innovation, Spring 2017!
Meet your official class mascot: The ever (*cough*) elegant Pug Dog.
Welcome to Social Media Innovation! My goal is to help students learn how social media works; why social media matters to business; and how to successfully use social media in a professional capacity. And, of course, to have fun while we’re at it!
Social media innovation is a complex and constantly evolving subject. There are no simple rules or formulas to memorize. This course encourages you to demonstrate critical thinking and actively engage with your classmates to share learnings.
Be prepared for lots of discussion. While this is a larger class, we’ll work to get to know one another through the social media examples we share during the semester. (As evidenced by my Snapchat example above–you might have guessed that I have a pug. And yes, we will be discussing Doug the Pug at some point.)
We will not be using Blackboard for this class. Instead we’ll be using this site, which is hosted by Community.MIS.Temple.Edu. Here you will find syllabus information such as course structure and policies, course assignments and readings, grading considerations, and more.
