During the 2018 holiday season, Apple saw a surge in AirPod sales. The AirPods have become a cultural phenomenon – consumers making memes out of the headphones and supposedly “flexing” in them. The AirPods got a slow start when they were released in September 2016 but have essentially gone viral over the last 6 months. The explosion in the headphones could not have come at a better time. Apple has been struggling to convince investors of its future projections but the AirPods have shown that Apple can still produce viral, highly-marketable products. Apple successfully merged both fashion and technology with the AirPods. If you were to watch a sporting event or E! you would see both athletes and celebrities using AirPods because they are now seen as a fashion statement.
With the growing popularity of wearable technologies, consumers are speculating the next generation of AirPods will adopt some Apple Watch technology. The new AirPods could possibly monitor cardiac rhythms and record other sophisticated readings. The new generation of AirPods will join Apple’s biomarker-recording technology. If an individual wears AirPods all day, the data collected can test and predict health irregularities and save lives. We can expect AirPod sales to continually increase as the popularity of wearable technology increases.
Do you think AirPods will continue to boost sales for Apple? Can you think of any other examples of wearable technology that Apple may release?