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NovaUCD – Summer 2018

NOVAUCD

Business Development – Information and Communications Technology Transfer Intern 

Dublin, Ireland – Summer 2018 


About NovaUCD 

 


My Responsibilities as NovaUCD Business Development – ICT Transfer Intern

  • Performed an in-depth market review and competitor analysis on wearable technology in sports industry.
  • Drafted Business Model Canvas and recommended proposals on products pricing, customer segmentation, and route-to market.
  • Developed Marketing Collateral and gave video and brochure presentations in front of 20 people.
  • Generated 50 leads and utilized Zoho CRM to set up digital funnels with conversion rate.

 


Main Project:

Pace-Man Mobile App – Business Strategic Development Plan

  • What does Pace-Man Team have?
    • Pace-Man app is developed and tested by a team of high-performing data analytics scientists who also have a passion in marathons.
    • The team is situated in The Insight Centre for Data Analytics, one of Europe’s largest data analytics research centers, with over 400 researchers and €100 million of funding.
  • What are their next steps?
    • Pace-Man finished its Design, Development & Testing, and Deployment Phases. The team is looking to launching the final product of Pace-Man app online, and they want to enter a market for running apps.
  • My responsibilities:
    • Developed a Market Entry Strategy:
      • Performed an in-depth market review and competitor analysis on wearable technology in sports industry.
      • Compiled a list of worldwide marathon organizers for B2B marketing approach.
    • Implemented a 5-year Business Plan for Pace-Man.
      • Drafted Business Model Canvas and recommended proposals on products pricing, customer segmentation, and route-to market.
      • Generated 50 leads and utilized Zoho CRM to set up digital funnels with conversion rate.
  • Documentations:
    • Pace-Man Business Model Canvas

      

    • Pace-Man Flyer Marketing Campaign

       

    • Pace-Man Business Plan Presentation

https://www.slideshare.net/NhiNguyen402/paceman-business-plan-full-presentation

 


Key Takeaways: 

  • Tools and Resources I learned:
    • Canva: A graphic-design tool website to create marketing flyers and graphics.
    • Zoho CRM: A web-based CRM designed to track customers and business leads.
    • LinkedIn Helper: Auto-mailing system that contacts thousands of targeted customers.
    • BizLabs: A third party that provides hybrid business and technical services to deliver smart user and customer experiences.
  • Final Thoughts: Through this working experience, I have developed great skills in market analysis, customer segmentations, and decision-making for routes-to-market and product promotion. I also got my hands on some practical tools that businesses and companies use in real life situations. In the end, I improved both my networking skills and my hard skills. I grew to love NovaUCD and the people working here. At the end of my internship, I connected with them on LinkedIn as well as wrote a thank you letter for my boss. I appreciated all the time and support he had given me, as he was a great role model for me to look up to.

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