From Products to Platforms: Opportunities and Challenges for Practitioners
P. George Benson Professor of Management Information Systems
Terry College of Business, University of Georgia
Friday, March 16, 2018
10:30 AM – 12:00 PM
Speakman Hall Suite 200
What’s driving the morphing of products into platforms, why a product mindset falls flat in platform markets, how concepts absent in the vocabulary of product firms define their competitive dynamics, and hard questions product firms must ask themselves to make the transition. We explore these questions from a practitioner perspective based on fieldwork in a variety of firms in the US, Japan, and Europe.
Amrit Tiwana (people.terry.uga.edu/tiwana) is the P. George Benson Professor at the University of Georgia’s Terry College of Business. His research has been supported by organizations including Fuji Xerox, Fujitsu, IBM, Kansai Electric, Mitsubishi Electric, NEC, UPS, Mitsui, NTT Japan, SAP, Sumitomo Steel, Sony, Toshiba, and Hitachi. His two recent books were on platform competition (Morgan Kaufman, 2014) and on IT strategy (MIT Press, 2017). He serves or has served on the editorial boards of Information Systems Research (ISR), Strategic Management Journal (SMJ), Journal of Management Information Systems (JMIS), and MIS Quarterly.