Digital Commerce Data and Analytics Intern
Digital Commerce Data and Analytics Intern
In this position, I analyzed data from 3rd party tools, retailer portals, data lake and other internal systems. I spent my time deriving insights that could positively impact sales and/or margin and identifying data models that could help quantify size of prize better and automation possibilities to reduce time taken for insights generation. I worked with Sprinklr and Datorama, specifically, to create dashboards displaying our social media data. I was able to help create Campbells’ first dashboard that included both paid and owned media, according to media channel. I was able to use concepts from my Data and Analytics class to decide which fields I would use and how I would choose what I wanted to show on each dashboard.