Digital Marketing Technology Intern
Some of my tasks and responsibilities include:
1. Learned how to use the website CMS editor as well as some basic HTML coding and updated all pages and content of the Kimmel Center website, and spearheaded a project to change the page template that was used on all pages.
2. Used Google Analytics to gather different marketing metrics and analyze the effectiveness of campaigns.
3. Worked with a variety of different supervisors in the marketing department and managed different projects simultaneously.
4. Ran five training sessions during the summer on how to update the Kimmel Center’s website for employees of the Center.
5. Updated the Kimmel Center’s mobile app through HTML coding and the InstantEncore app.
6. Regularly hosted presentations on patterns I discovered through data analytics during weekly department meetings.
7. Analyzed trends in email open and click rates based on the category of email for any important patterns.
You can find more about how my internship helped me here.