Day 3

Due before class:

Watch this video:

Read this article:

Conducting Interviews that deliver relevant customer insights  – http://blog.strategyzer.com/posts/2015/11/8-tips-for-conducting-interviews-that-deliver-relevant-customer-insights

Consider these questions:

1. Think about interviewing me, your professor.  Where would you start? What would you want to know? What questions would you ask?

Class Slides:

• Day 3 Slides

Team Exercise:

• The Warehouse Case – Part 3

Session Recording