Social Media Marketing Foundations
This course, led by marketing consultant Brian Honigman, provides a comprehensive foundation in social media marketing as a valuable business tool. It covers essential strategies for creating an effective social media plan, using reporting to refine your approach, and demonstrating results to stakeholders. The course delves into the importance of developing customer personas, selecting the most suitable social platforms, and creating engaging content. Additionally, it explores ways to build customer relationships through social media, establish successful partnerships, and manage creator campaigns. Finally, it emphasizes experimenting with social media to help brands stand out consistently.